Free Marketing Plan Template
For Small and Home Businesses
This free marketing plan template guides you through creating a plan for your small or home based business.
Marketing Plan Template
1. Marketing Goals
What are the goals that you would like to achieve from your marketing? 2. Market Research 3. Target Market
Who are your customers or clients?I 4. The Four Ps i. Product or Service
What services and/or products do you offer? ii. Price iii. Place
For a service, the place in which the service is delivered gives another aspect to your clients overall experience. For a product, it is the place where the customer can buy which is important. iv. Promotion
Make a list of the promotions you plan to use. 5. Communications & Marketing Strategy 6. Client Attraction Plan 7. Action Plan for Promotions
For each of your promotional activities listed in 4 iv) write a list of actions you plan to take and when. 8. Results and Tracking
Additional Marketing Plans
The following list gives further areas which I work on with clients which can be added to your plan: • Your key marketing messages - How to gain new clients the easy way • Your brand values • SWOT analysis • Website plan • Product and service development • How to reach your target market
Marketing a Small Business
What are the most important considerations for a small business when creating a marketing plan? Click the link to find out
Marketing Plan for a Small Business
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