Website Marketing Tips
1. Know About the Different Types of Website When planning your website marketing, it is important to know the difference between brochure and direct-response websites. Many websites are brochure sites which means they are really just giving information about your business and what you offer. However there is a trend on the internet now towards direct-response websites that ask visitors to do something. They have a 'Call to Action', usually asking visitors to fill in their name and email address in exchange for a 'free offer', such as a free report.
One of the main benefits is that you can increase the size of your potential client database. This gives you the opportunity to follow up with your visitors and develop a communication with them. This is very important as less than 1% of visitors actually buy anything on their first visit to a website.
When you design your website, make sure it is obvious to your visitors who the site is written for (your target market). Also make it clear what the benefits are of your product or service. It is best if you do this as early as possible on you site, preferably on your home page.
The internet is full of pages that just end without telling the visitor what to do next. Make sure your direct them to the next page you want them to read, or tell them what other action to take, such as fill in the contact form. Otherwise visitors can become frustrated at not knowing what is the most logical order to view your pages.
The headlines can make all the difference between whether your visitor stays to read the page or clicks away. Make sure your headlines are attention grabbing and make the viewer want to read on.
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