What is a Marketing Plan?

This is a document (best written by yourself) which contains details of:

⁃ how you are going to promote your service or product

⁃ to whom

⁃ and at what price

A marketing plan for a large company or organisation can run to many pages. However for a small business, a simpler plan of one or two A4 pages is often a better and more usable.

How to Start?

If you don't have a marketing plan, a simple way to start is to write a list of all your promotional activities. Next to each activity, write down when you plan to be carrying it out.

For certain activities this maybe throughout the year, an example of this would be 'Following up on enquiries by sending information on a special offer'. For other activities this may be a specific month or two, for example, 'Writing content for website - January to February'.

What Next?

Now you know the answer to what is a marketing plan, the next stage is to look at the Contents of a Marketing Plan for a small business.